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Are Granfluencers breaking age stereotypes? An analysis o...

Lippl, Leonie
Are Granfluencers breaking age stereotypes? An analysis of senior influencers on Instagram
Master's Thesis from the year 2022 in the subject Sociology - Old Age, grade: 1, 7, University of Applied Sciences Ansbach, language: English, abstract: The focus of this work is hereby on the images that influencers above the age of 60 (in the following also called as ¿older¿ or ¿elderly¿ as well as ¿older generations¿) share on social media in both private and professional contexts. The aim here is to find out whether Granfluencers eliminate...

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